NAADRA COFFEE — Brief Overview

Coffee is the second-most traded commodity globally after crude oil and is a deeply culturally embedded beverage. More than 2.25 billion cups are consumed daily, driving a complex global supply chain that connects farming, processing, logistics, roasting and retail. India specifically Karnataka through Naadra has become one of the world’s most respected specialty coffee origins due to biodiversity-focused cultivation, shade-grown agroforestry environments, and highly controlled processing. As demand increases for traceable, ethical, clean coffee, India is positioned for rapid growth in global export markets.

  • Naadra's Coffee is a major economic and cultural product with vast global consumption and a highly structured supply chain.

  • India exports around 70% of its coffee, enabling Naadra to establish a strong international presence to position Indian Coffee.

  • Karnataka is the dominant coffee-producing state in India, shaping the country’s specialty
    reputation. Naadra's coffee comes from the regions of Coorg/ Chikmagalur/Hassan districts.

  • Naadra Specialises in meeting the growing demand for premium-quality, traceable coffee.

NAADRA COFFEE - Our Specialties

  • ARABICA

    Grown at high altitude, clean acidity and complexity, preferred for specialty coffee and premium roasters.

  • ROBUSTA

    Grown at lower elevations, higher caffeine, strong crema, ideal for espresso blends and instant coffee.

Global coffee economics depend heavily on ICE futures pricing, specialty-grade premiums, logistics, weather cycles and geopolitical influences.

  • Arabica drives premium specialty demand while Robusta powers commercial and espresso blending markets.
  • Weather, global stocks, logistics, futures trading and economic trends strongly influence coffee pricing.
  • Our exports history based on consumption is concentrated heavily in USA, Europe, Japan, South Korea and the Middle East.

INDIAN COFFEE — Why you need to choose us !

India is globally respected for shade-grown, hand-picked and biodiversity-supported coffee, which preserves flavor character and protects ecology. Indian coffee is known for balance, sweetness and smooth body, making it ideal for espresso blends and specialty filter roasting.

  • Indian coffee offers balanced sweetness, chocolate and spice notes rather than sharp acidity.

  • Hand harvesting and controlled processing contribute to superior consistency.

  • India’s coffees are valued for crema strength, stability and versatility in blends and single origins.

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KARNATAKA COFFEE CAPITAL OF INDIA

Karnataka is responsible for over 70% of India’s coffee. It offers ideal farming conditions: rich volcanic soils, misty high-elevation slopes, stable temperature and rainfall, and natural shade canopy. Key growing regions include Chikkamagaluru, Coorg, Sakleshpur, Baba Budangiri and Hassan. Naadra's coffee is carefully selected from these rich regions.

  • Karnataka’s elevation and climate produce clean, sweet cup profiles appreciated worldwide.
  • Biodiversity with spice crops infuses subtle complexity and enhances environmental sustainability.
  • Strong heritage, generational estate farming knowledge and infrastructure create consistent quality.

OUR COFFEE PLANT LIFECYCLE

Seed selection

Nursery Propagation

Sapling Transplant

Vegetative Growth

Processing

Cherry Harvesting

Fruit Development

Flowering

Milling

Sorting

Cupping

Export

Seed selection

Nursery Propagation

Sapling Transplant

Vegetative Growth

Processing

Cherry Harvesting

Fruit Development

Flowering

Milling

Sorting

Cupping

Export

Seed selection

Nursery Propagation

Sapling Transplant

Vegetative Growth

Processing

Cherry Harvesting

Fruit Development

Flowering

Milling

Sorting

Cupping

Export

  • Coffee requires careful agronomy and attention to shade, pruning, nutrients and water management.

  • Yield and quality depend heavily on microclimate conditions and harvest discipline.

HARVESTING @ NAADRA

  • Hand-selective harvesting is used for specialty coffee, picking only ripe cherries. Strip harvesting collects all cherries at once and is used for commercial-grade products.
  • Selective picking improves flavor, reduces defects and increases market value.
  • India harvest period is November to February depending on region and rainfall.

GENERAL PROCESSING METHODS

METHOD SENSORY EFFECT
Washed Carbonic Maceration
Natural Fruity, sweet, rich body
Honey Caramel, creamy texture, balanced sweetness
Anaerobic Wine-like, structured, aromatic complexity
Carbonic Maceration Intense fruit, smooth texture
Wet-hulled Rustic, earthy, bold body

DRYING, MILLING & GRADING

  • Processing choices define final flavor profile more strongly than bean variety.
  • Processing determines 60–70% of flavor outcome.

After processing, our beans are dried to 10.5–12% moisture then milled to remove parchment skin. Final sorting uses screen sizing and defect removal for consistency.

  • Sorting increases value and consistency and is critical for export markets.
  • We Pack as per export country requirement, which is with GrainPro inside jute that protects from moisture and odors during shipping.
  • If there are specific packing requirements, you may clarify them during the process.

CUPPING & QUALITY CONTROL

  • Cupping verifies taste consistency and identifies faults early.

  • Scores above 80 qualify as specialty and command premium purchase.

  • Transparent cupping helps us build trust with roasters and importers.

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GENERAL ROASTING & BLENDING

Roasting develops flavor compounds through controlled heat curves.
Roast levels influence experience:

  • Light: acidity, florals, tea-like texture
  • Medium: sweetness and complexity
  • Dark: body intensity, low acidity, crema support

CUPPING & QUALITY CONTROL

  • ICE Arabica futures (KC)

  • ICE Robusta futures (RM)

  • ICO composite price

  • HS 0901 Indian export value tracking

NAADRA'S EXPORT DOCUMENTATION

  • IEC (DGFT)
  • RCMC (Coffee Board)
  • Certificate of Origin
  • Phytosanitary Certificate
  • Commercial Invoice & Packing List
  • Bill of Lading or Airway Bill
  • Insurance Policy
  • Shipping Bill via ICEGATE
  • FSSAI for processed coffee

DESTINATION MARKET REQUIREMENTS

MARKET NAADRA'S COMPLIANCE FOCUS
EU Strict chemical residue controls & sustainability
USA FDA documentation and prior notice for processed
JAPAN Highest food-safety standards globally
UAE Bilingual packaging and logistics efficienc

Quality Checkpoint

  • Quality report & cupping sheet

  • Moisture 10.5–12%

  • Screen size grade

  • Lot traceability

WE SHIP & STORE - BEST PRACTICES

  • Use GrainPro liners inside jute to stabilize humidity.
  • Ventilated clean food-grade containers minimise mold & odor risks.
  • Monitor humidity and temperature to prevent moisture damage.

SAMPLE CERTIFICATIONS - You may expect the original versions based on your requirements

  • Quality report & cupping sheet

  • Moisture 10.5–12%

  • Screen size grade

  • Lot traceability

NAADRA VISION & STRATEGY

NAADRA aims to showcase the excellence of Indian specialty coffee globally through direct trade, microlot processing and transparent storytelling. Karnataka has heritage, terroir advantage and consistency, making Indian coffee increasingly attractive for global roasters.